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How to Grow Your Traffic & Revenue With Effective Keyword Targeting

Where Search Engine Optimization (SEO) is concerned, there is probably nothing more important than effective keyword research. The keywords you choose for your online business will define your SEO strategy and audience, but choosing the wrong keywords may result in lackluster results and poor return of investment (ROI). Many companies make the mistake of trying […]

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Is Local SEO Even More Valuable Than It Used To Be?

Google is constantly rolling out new algorithmic updates in order to improve search results (or so they would have us believe). In addition to the Panda, Hummingbird and Penguin updates, Google also released the Pigeon algorithm on July 24, 2014. This was considered the biggest update to local search results since the Venice update, in […]

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6 Important Factors That Affect Your Website’s Ranking on Google

As you probably already know, Google uses over 200 factors to rank a website on its result pages. The exact number doesn’t really matter. Their sheer magnitude is intimidating, especially for those who have barely started working on their site. The good news is that not all ranking factors are equally important. As a matter […]